Aurum Accountants

Defining the gold standard in accountancy

Rebranding BAS, Tax & Beyond.

Background

Previously BAS Tax and Beyond, Director Andy Au wanted to take the company in a new direction by offering a more services and a new premium experience. Shorthand was approached to develop a new name and look.

Solution

We created a new name and logo that repositioned BAS, Tax & Beyond from simple tax returns to a trusted business and financial advisor. The new name Aurum (latin for gold) plays on Andy’s surname being the periodic symbol for gold. Also a representation of wealth and his standard of service.

AA Monogram

The AA monogram stands for both Aurum Accountants, as well as the initials of Director Andy Au. We applied the monogram in gold foil wherever possible to continue the theme.

"A brand to a business is everything. Shorthand did an amazing job, not only by giving my business an identity but more importantly a brand. Scott and Amanda were there every step of the way and for that I am extremely grateful."
– Andy Au, Director at Aurum Accountants

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