Rebranding Leapfrog Ability.
With the introduction of the NDIS in the Hunter Region, the disability care sector had become commercially competitive like never before. Leapfrog Ability approached us to update their brand to help them keep up with a rapidly evolving market.
We gave Leapfrog a modern makeover whilst paying respect to the brand’s history. This provided the Leapfrog Ability team and participants with a contemporary new look they can be proud of.
Part of our challenge was to update the brand without losing their existing brand equity. Meaning change anything except for their beloved frog mascot Lenny! We approached this by modernising Lenny with a new geometric look while maintaining the spirit of the original.
Lenny’s presence was amplified throughout the brand with the introduction of the Leap Motif. An active and highly flexible design element that references the leap of a frog.
“Shorthand have now delivered two brands for me at different organisations and their work is consistently excellent. Professional, easy to work with and great design.”Sacha Palich, Senior Manager Marketing & Communications at Leapfrog Ability
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