Obsurfation

Bringing the ocean to this beautiful surf conditions app

A new look for the Obsurfation app.

Background

Obsurfation is a design-focused app that delivers detailed swell, wind and tide forecast updates for surf locations across Australia. To coincided its launch in the Apple and Google Play stores, we were approached to refresh the look and feel of the app.

Solution

We developed a bold new ocean-inspired brand identity, designed to stand out in a crowded app store. We also worked closely with founder Dave Nixon to amplify the new look throughout the app’s UI.

Results

Obsurfation was successfully acquired by Deckee in 2017.

Making Waves

Along with the brand identity and app UI, we created a special print promotion in the form of split-fountain letterpress business cards. The card features a unique green to blue gradient running through the brand’s line pattern, representing the surface of water. This tactile approach is intended to make a lasting first impression on potential investors.

"Collaborating with Shorthand on Obsurfation's brand and identity system has been an invaluable experience. Scott & Amanda really cared to understand my business and its purpose — which was key to developing such a strong brand identity. Couldn't be happier with the outcome. Great quality all round."
David Nixon, Founder at Obsurfation

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