Ritualize

Ticking all the boxes for a new healthy habits app

Developing a new brand for Ritualize.

Background

Ritualize is a fitness and lifestyle app with an emphasis on creating and tracking a series of small habits that lead to big results over time. Shorthand was approached to develop a name and brand identity, as well as the look and feel for the app itself.

Solution

The name Ritualize plays on the app turning small healthy habits into daily rituals. This is backed by an approachable visual style and brand colour designed to stand out in a market dominated by serious tones of blue and green.

Results

Ritualize has gone from strength to strength, now integrated into staff health programmes for companies such as Johnson & Johnson, Medibank, Rio Tinto, NAB, Woolworths and Carillion.

We are what we repeatedly do

The ‘R’ logo incorporates the checkbox from the ‘Ritual Board’ — a key feature of the platform.

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