Getting enough salt into a surfing and lifestyle brand
Developing a new brand for Stay Salty.
Stay Salty is an upcoming surf lifestyle blog and label from Obsurfation founder, Dave Nixon. Stay Salty sets out to curate only-the-most-awesome-and-insightful content relating to coastal culture in Australia and across the globe. Dave approached Shorthand to design a logo for the brand to be used across digital and print.
We took a ‘responsive’ approach by creating three different versions of the logo, at varying levels of detail. This ensured that the identity was flexible enough to fit any application, regardless of size.
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