Aurum Accountants is an accountancy firm offering expert business advice and financial planning across the Hunter Region. Previously called BAS Tax and Beyond, the owner wanted to go in a new direction. Company owner Andy Au approached Shorthand to work on a rebrand and name change.
The AA monogram stands for both Aurum Accountants, as well as being representative of company founder Andy Au. The use of gold is also laced with several meanings, with Andy’s surname being the periodic symbol for gold and Aurum being the latin word for the precious metal – everything amounts to representing the quality of service the company provides.
Client(s): Andy Au
Print Production: Stitch Press
- Strategy & Positioning
- Brand Identity