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Studio

7/20 Watt Street
Newcastle NSW 2300
Australia

Looking for a quiet place to work? We currently have two remaining desks for lease. Full details here.

Post

PO Box 209
Newcastle NSW 2300
Australia

Look Hear '15

Creative Conference
Context

Since 2009, Newcastle’s Look Hear Festival has evolved from a series of casual design talks to a collection of high-scale events showcasing some of the world’s finest creatives. The 2015 lineup boasted legendary typographer Jess Cruickshank, blogger and business woman Madeleine Burke, illustrator Travis Price and For The People’s Andy Wright, to name a few.

Challenge

While previous years saw the festival focus on pure creativity, 2015 showed a progression to content shaped around the business side of things. We were tasked with creating an identity for the event to be used across web, social media, and printed collateral.

Solution

As the festival grows up and matures, its identity needed to as well. Taking a literal approach to the name, we used abstract arrows to point audiences in the direction of information regarding events, masterclasses and exhibitions. The design uses just two colours to make it stand out among the noise of artwork on Newcastle’s streets.

Collaborators

Client: Carl Morgan
Screenprinting: Sum Studio

 

 

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Services
  • Brand Positioning
  • Print Design