Newcastle Now
Not For Profit
Context
Newcastle Now is the business improvement association for Newcastle’s CBD. Tasked with driving the city’s centre forward, the group use place-making, events, sponsorship and social media promotion to work with businesses and bring the CBD to life.
Challenge
Unfortunately people had difficulty understanding exactly what it was the organisation do as their previous identity caused some confusion. We worked closely with Newcastle Now's marketing team to develop new branding, collateral and website to help their cause and better explain their role in the revitalisation of Newcastle.
Solution
The logomark shows four arrows pointing inwards, representing locals and visitors being drawn into the Newcastle CBD. Together they create an ‘N’ for Newcastle Now. On their own, the arrows are used as additional supporting elements for the entire identity.
We replaced the previous tagline with a simple descriptor – Business Improvement Association – and used the website re-design as an opportunity to clarify what Newcastle Now does and to showcase the projects and initiatives they organise. We also added a new, easy-to-navigate directory for local businesses.
Collaborators
Client(s): Sacha Palich, Erin Laurence & Kristie Ferguson
Photography: Sophie Tyler Photography
Website Development: Christopher Stonestreet
Stationery Printing: NCP
Signage Installation: Opalescent
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Services
- Strategy & Positioning
- Brand Identity
- Stationery
- Website Design
- Print Design
