Obsurfation is an app that delivers detailed swell, wind and tide forecast updates for surf locations across Australia. A step above your traditional weather site, Obsurfation pulls together precise details on wind direction, tide, swell and water temperature, tailored to your location.
The re-brand coincided with the redesign of the app and its launch in the Apple and Google Play stores. They needed an app icon – something bold that would say something about it's content and stand out among a sea of others.
We developed a brandmark that blends a wave formation with the pin marker of a map and is the symbol used across the website, collateral and as the app icon itself. We also worked closely with founder Dave Nixon as he developed and designed the app’s UI.
A special part of this project was developing the split fountain letterpress business cards referencing the rise and fall of the sea.
- Brand Identity
- UI Consultancy