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Studio

7/20 Watt Street
Newcastle NSW 2300
Australia

Post

PO Box 209
Newcastle NSW 2300
Australia

Tribogenics

Tech Start-Up
Context

Tribogenics is a Los Angeles-based startup that specialises in an entirely new form of X-ray technology. Using triboluminescence (light from friction), the company develop hand-held products that are revolutionising industrial and medical applications.

Challenge

We were approached by Tribogenics to work on their new website and branding. Their previous identity no longer felt aesthetically aligned to their new Watson product – used by scrap metal workers to identify metal compounds and values. On the verge of a sizable investment drive, we developed a solution to help them look their best.

Solution

We needed to create an identity that would work in both a medical and industrial context, so the simplicity and elegance of the branding was paramount. We used the idea of light from friction as direct inspiration for the brandmark. The creative was applied across their website, business cards, with comps slip, and individual product lines, using a further developed sub-brand system.

Collaborators

Client(s):  Dale Fox & Nick Borszich
Web Development:  Zann St Pierre
Print Production:  Aldine Printing
Photographic Backdrops:  Colorplan Papers

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Services
  • Brand Identity
  • Website Design
  • Stationery