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Creative Newcastle

All-new creative for an upcoming, inaugural creative festival.

Brand Identity Design


The Hunter Creative Alliance is a team of individual advocates across film, dance, theatre, literature, music, and fine arts — joining forces to promote creatives across the Hunter Region. Their first inaugural festival, Creative Newcastle, required an all-new brand.


We developed a minimal, versatile monogram, to allow the featured creatives work to shine. The colour system takes cues from the creatives work that are being celebrated. The six lines in the logo are representative of the six creative areas — film, dance, theatre, literature, music and fine arts.


Dancer Tara Samaya | Photographer Pippa Samaya Oten-Propel
Nicole Monk | Miyarnu | Mixed Media | The Lock-Up
Jamie North | Slidings | The Lock-Up | Photographer Jessi England

Interested in partnering with us on your next project? Let’s talk!

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