Creating printed guidelines to help the media report responsibly on AOD.
A program developed by Everymind — Mindframe supports safe media reporting on issues to do with mental ill-health. They were launching a new strategy to support media and other stakeholders on how to communicate safely, respectfully and responsibly on alcohol and other drugs.
We worked with Newcastle photographer Ben Adams to create a suite of images taken at the University of Newcastle’s NUspace campus to help compliment the new strategic guidelines. We then designed both printed and digital versions of the guidelines, and pullout infographics for flexible use. The design was based on the previous branding work we completed for Mindframe as part of the Everymind rebrand. Website by Newism.
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