Amalgamating a studio of products into one brand
A new strategy and brand identity for Studio Proper.
When we first met Proper they had been slowly adding individual product lines as their own sub-brands causing confusing. We needed to find a way to solve this and streamline their brand identity.
The brands were consolidated under the existing industrial design studios name Proper – creating a new brand structure. The concept of the logo is interlocking pieces representative of the variety of stands and cases that also lock in with each other.
From one product line in 2010, they now have over 30 items in their range and are stocked nation wide in Officeworks. With a new expansion into the US market, we can’t wait to see where they go next!
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