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Ticking all the boxes for a new healthy habits app.

Naming & Brand Identity Design


Ritualize is a fitness and lifestyle app with an emphasis on creating and tracking a series of small habits that lead to big results over time. Shorthand was approached to develop a name and brand identity, as well as the look and feel for the app itself.


The name Ritualize plays on the app turning small healthy habits into daily rituals. This is backed by an approachable visual style and brand colour designed to stand out in a market dominated by serious tones of blue and green.

We are what we repeatedly do

The ‘R’ logo incorporates the checkbox from the ‘Ritual Board’ — a key feature of the platform.

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