Tender

Giving some TLC to a tired range of cosmeceutical products

A new look for Tender.

Background

Tender is an Australian owned range of cosmeceutical products sold in supermarkets national wide for over 24 years. Over time, the packaging had become dated and inconsistent. Shorthand was approached to redesign the packaging to help reinvigorate line.

Solution

At the centre of our solution is a distinctive mosaic brand pattern in the form of modern geometric tiles. In the pattern we explored abstract hands, a symbol of personal care. Simple brand elements keep the rest of design elegant and premium.

Tender Packaging & Rebrand
Before
After

Brand Evolution

Tender’s bold new look takes a dramatic move from overused shades of blues to a unique aesthetic that they can truely own. The striking design is aimed to reflect the premium quality of their products that the old packaging failed to represent.

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