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The Rosewood Centre

Bringing a touch of nature to a leading health centre.

Naming & Brand Identity Design


The Rosewood Centre is a specialist team of experienced psychologists and clinicians supporting people across the Newcastle and Hunter community. They came to us as their business was evolving and in need of future-proofing by way of a new name and brand identity.


The new name comes from the strong and resilient Australian Rosewood tree — representative of how the centre’s clinicians aim to help you grow and thrive. A new wordmark and brand identity system was developed inspired by the beautiful arch windows of the centre itself, and a subtle wooden texture links back to the Rosewood name.


The Rosewood Centre Booklets


Designed by us and installed by the team at OwenSigns, a suite of custom signage was designed for installation at the Hamilton office. Shout out to the team at OwenSigns for taking the construction and installation photos!

The Rosewood Centre Signage
The Rosewood Centre Signage
The Rosewood Centre Signage
The Rosewood Centre Signage
We really appreciate that not only have you delivered a look and name that we love, that our clients and referrers love, but a stylish and well-suited design... we have already had lots of new enquiries and referrals from word of mouth and passing traffic. For our brand, it’s turned out much better than I could have hoped for!
Kelly Pavan, Manager — Counselling & Clinical Services Registered Psychologist

Interested in partnering with us on your next project? Let’s talk!

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