Web Directions Respond 2014
Reinterpreting a web layout as a printed piece.
Brand Identity & Event Design
Background
Web Directions hold a selection of premier national web and digital conferences every year. For the 2014 Respond event—a special event focused on ‘responsive design’ techniques—we created all print material, including event program and lanyard.
Solution
Our print concept featured a unique ‘responsive cover’ that mimicked a responsive web design layout. It features a ‘mobile layout’ when closed and a ‘desktop layout’ when opened. Inside we used modular shapes—intersecting triangles and angular cut-outs—in reference to the constantly reorganising and reshaping of responsive design to draw emphasis and organise content.
Talented, reliable and really professional: Shorthand are great to work with!Maxine Sherrin, Co-founder and Director at Web Directions Conference
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