Digital Design

App Design

Building digital products that live online or natively in your device’s operating system.

What is App Design?

The word app is short for software application — and app design specifically refers to digital design for any app. There are three different kinds of apps.

  1. Mobile apps run on your mobile devices including your phone, tablet or watch
  2. Desktop applications run on desktop computers and
  3. Web applications that run within your browser — this can be both on your computer or your mobile device.

Frequently asked questions

What is the role of an app designer?

User Interface (UI) Design is an integral part of any app. It takes into consideration the specific constraints and context of an app and how the user will interact with the app to ensure the most user friendly experience.

What are the best practices of app design?

There are a range of things that contribute to a successful app. The app icon is the first visual element that a potential user will see. The icon, similar to a logo, should communicate what the app is about as simply as possibly. Complicated icons should be avoided due to the small size at which icons appear. Screenshots included in the store are also a key visual seen before downloading. Due to this it’s imperative that the app itself has been designed in a way that is both easy to use and pleasing to the eye.

Our app design process

Stage 1: Discovery

We begin by getting a good understanding of your product and objectives to define its purpose. From there we develop a sitemap to consider all key pages, showing their relationship to each other and determining how the overall navigation and functionality should be structured.

Stage 2: Content

Once we know the purpose of the site and it's structure, we will work with you to develop the required content. We then plan the layout of your app using a wireframe to create a visual framework.

Stage 3: Design

From there, we populate the wireframe and style it to reflect your product's brand identity. We present the design in context as a clickable prototype utilising the Invision platform.

Stage 4: Development

Our programmers start the coding process to bring your application to life.

Stage 5: Testing

We test your app on a variety of devices and environments, making any necessary fixes or adjustments.

Stage 6: Launch

Once approved, we start the distribution process — getting your app ready for the App Store and Google Play.

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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