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Brand Identity Design

Developing a visual system of the essential elements used to communicate your brand to your audience.

A brand identity is the visual representation of what your brand stands for. Brand identity typically begins with a logo, typefaces, colour palette, and graphic and photography styles. It then extends and comes to life as it is applied in the real-world through key communication channels: websites, print and digital materials, signage, social media and stationery.


Stage 1: Strategy

We begin by getting a good understanding of your business, learning about your offer, goals, audience and competitors. This determines your brand positioning in the broader market and guides the direction of design decisions to come.

Stage 1.5: Naming (Optional)

We also offer a naming service as part of our strategy process. So if it’s time to establish or reimagine your brand in the market with a new name, now is a great opportunity to do so.

Stage 2: Design

We work together with you to develop a moodboard of inspirational imagery. This joint vision for the look and feel of your brand guides us as we begin developing a single, focused concept for your brand identity.

Stage 3: Production

Once approved, we create a comprehensive library of the brand assets used in your brand identity – optimised for both print and digital. We document and store all your brand assets through a password-protected online brand guide. Now your brand comes to life – we roll out your identity on all selected touchpoints, source quotes from our preferred suppliers and organise print and production!

Frequently asked questions

Why is your brand identity important?

Your brand identity reflects how you want consumers to perceive your brand. It is essential to consumer recognition and symbolises your brand’s differences from your competitors. A strong brand identity will positively influence your audience and their purchasing decisions.

Isn’t brand identity just a logo?

Brand identity is about more than just a logo. Consistent application of visual style (including logo, typefaces, colour palettes and other graphic tools) can very quickly establish a trusted, reliable and professional representation of how you want to be seen by your audience.

Where does brand identity start?

Brand identity starts once you’ve defined your brand strategy and positioning. You’ll need to have a clear idea of the who, what and why of your business and where it fits in the marketplace before you can establish a strong brand identity.

Interested in partnering with us on your next project? Let’s talk!

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