Brand Design

Brand Identity Design

Developing a visual system of the essential elements used to communicate your brand to you audience.

What is a brand identity?

Brand identity is the visual representation of what your brand stands for. Brand identity typically begins with a logo, typefaces, colour palette, and graphic and photography styles. It then extends and comes to life as it is applied in the real-world through key communication channels: websites, print and digital materials, signage, social media and stationery.

Frequently asked questions

Why is your brand identity important?

Your brand identity reflects how you want consumers to perceive your brand. It is essential to consumer recognition and symbolises your brand’s differences from your competitors. A strong brand identity will positively influence your audience and their purchasing decisions.

Isn’t brand identity just a logo?

Brand identity is about more than just a logo. Consistent application of visual style (including logo, typefaces, colour palettes and other graphic tools) can very quickly establish a trusted, reliable and professional representation of how you want to be seen by your audience.

Where does brand identity start?

Brand identity starts once you’ve defined your brand strategy and positioning. You’ll need to have a clear idea of the who, what and why of your business and where it fits in the marketplace before you can establish a strong brand identity.

Our brand identity design process

Stage 1: Strategy

We begin by getting a good understanding of your business, learning about your offer, goals, audience and competitors. This determines your brand positioning in the broader market and guides the direction of design decisions to come.

Stage 1.5: Naming (Optional)

We also offer a naming service as part of our strategy process. So if it’s time to establish or reimagine your brand in the market with a new name, now is a great opportunity to do so.

Stage 2: Design

We work together with you to develop a moodboard of inspirational imagery. This joint vision for the look and feel of your brand guides us as we begin developing a single, focused concept for your brand identity.

Stage 3: Production

Once approved, we create a comprehensive library of the brand assets used in your brand identity – optimised for both print and digital. We document and store all your brand assets through a password-protected online brand guide. Now your brand comes to life – we roll out your identity on all selected touchpoints, source quotes from our preferred suppliers and organise print and production!

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brand. Our name, taken from the classic writing-system of symbolic abbreviation, represents the fundamentals of our work – distilling the essence of a brand and expressing it visually.

Shorthand was founded by Amanda and Scott Kirkman in 2014, when the pair brought several years of experience at top creative agencies in Melbourne back home to Newcastle. We are a design studio, not an agency. We are intentionally small, favouring quality over quantity. We don’t have account managers or a sales team, so you know you will be working directly with us. We bring our big agency experience to projects of all sizes, partnering with brands from Sydney to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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