Digital Design

Content Creation

Generating the copy or photography needed to realise your website or publication.

What is content creation?

Content creation is the biggest task that is overlooked for any new digital product. Content includes anything other than the graphic design elements of your project. This can include copywriting, photography or video.

Frequently asked questions

When might my business need a content creator?

Whilst some businesses are thrilled with the idea of jumping into writing copy or taking photos – it is often an understandably overwhelming and daunting task. Sitting down to write pages and pages of SEO friendly content whilst communicating your brand message and enticing your audience is no mean feat, so if you’re not quite sure a professional writer is a great investment.

Again, whilst photography is a fun hobby for most, creating high quality, professional images is a worthwhile investment for any new site. This will ensure your images work together as a set, have a consistent tone and style and will make your website shine.

What is the importance of hiring a professional content creator vs DIY?

If you’re lucky enough to have a natural writer on staff, or extensive content at the ready — that can get you off to a great start. But even with this kind of head start, getting a professional writer in can be the difference between a well ranking site and a bad one. Google takes into account a variety of factors when determining the ranking of a website, and the copy on your website is a big part of this.

Our Content Creation Process

Stage 1: Discovery

We begin by getting a good understanding of your business and objectives to define your purpose online. We’ll then work with you on a site map of the required pages for your digital product.

Stage 2: Content

This is where we produce the content and information that your final site is going to hold. This can include copywriting and/or photography.

Stage 3: Presentation

We present the content in situ — showing your content within a black and white wireframe so you can get a clear vision of how your content will look and feel on your final site.

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

Contact Us