Frequently asked questions
When might my business need a content creator?
Thinking about content for your website? Writing a blog? Sending out a monthly newsletter? Scratching your head at at how to keep up with consistent content for Instagram, Facebook and Twitter? Looking for images to accompany your message?
While some might be thrilled at the idea of jumping into writing copy or taking and sourcing photos – it can be an understandably overwhelming and daunting task for others. Sitting down to write pages and pages of content that considers the medium, clearly communicates your brand message, entices your audience and is search engine optimised (SEO) is no mean feat! So if you’re not quite sure where to start, a content creator is a great investment.
What is the importance of hiring a professional content creator vs DIY when preparing content for a website?
If you’re lucky enough to have a natural writer on staff, or extensive content to hand — then you’re likely to hit the ground running. But even with this kind of head start, getting a professional writer in (known in marketing terms as a ‘copywriter’) can be the difference between a well-ranking site and one that flounders on the back pages of a Google search. Google takes into account a variety of factors when determining the ranking of a website, and the copy on your website is a big part of this.
What do I need to think about with images?
Photography might be a fun hobby, but creating or sourcing high-quality, professional images is a very different proposition. A professional content creator can help your website shine by ensuring your images work together as a set, are appropriately licensed, and have a tone and style that is consistent with your brand identity.