Frequently asked questions
What kinds of stationery does my business need?
The types of stationery your business requires will differ depending on your unique requirements. Whilst one business may rely on digital Microsoft Office templates, another may rely heavily on printed letterheads. Always consider what you have used in the past before spending up big on large quantities of items that will never get used — it’s a waste of money, paper and storage space! Items to consider include envelopes, with ‘compliments slips’, notebooks, business cards, postcards, presentation folders, pens, stamps, stickers and labels. The only consistent item we have produced for every client has been a business card — and it’s great there are so many versatile production techniques now available.
What do I need to consider for my stationery design?
After working out the basic question — what items do I need, it’s important to consider what your stationery says about your business and is it representative of your brand identity? Often your first piece of contact with a potential client will be a business card and it will serve as a reminder to what you spoke about and how you presented yourself. Talk to your designer about the impression you want to give. Should it be professional? Should it be fun? Is a letterpress business card covered in golf foil appropriate for a charity? Probably not.
Consider what is the key information you want to communicate. We tend to prefer the ‘less is more’ approach to stationery. You want your printed materials to clearly and effectively communicate your key information at a quick glance without getting lost amongst long tagline’s and unnecessary fax numbers. When you consider all your key information should be held on your website, simply including your name, phone number, email address, URL and logo is more than effective.