Frequently asked questions
What do you need to consider when naming your business?
Choosing a name for your business is an important part of establishing who you are and how you’ll be seen in the marketplace. You’ll need to consider a broad range of things throughout the process. Do you want a literal name (Joe’s Plumbing), one that describes an experience (Honest Plumbers), a portmanteau (Plumbnow), or a made-up word (Cleeno)? How does your name sound? Can you pronounce it easily? Is it confusing when you first hear it? How does it sound when you say it over the phone? How does your name look? Is it readable? Does it use ‘clever’ misspelling that might lead to lost emails or missed sit visits? How will your name work across social media? Might your customers inadvertently tag your competition? Is your name consistent across platforms? Could adding a word to your social handles (plumbing, flowers, building) help secure a unique name and improve search engine optimisation (SEO)?
What do I need to consider when picking a domain?
A clear domain is a key element to your business’s discoverability and success. The clearer, the better! If .com and .com.au are both available — get them. Talk to us about the language you are using to ensure it is clear and consistent with your branding (matching your usernames is even better). Avoid hard-to-remember anagrams or long-winded domains that won’t fit on a business card. You can purchase a domain from a variety of platforms — we recommend Newcastle-based Webolution. There’s no need to purchase hosting at the same time, that can wait until your website is ready to launch.
Do I need a Trademark?
We’ll complete searches both nationally and globally to see if you’re likely to find any roadblocks from existing businesses. IP Australia is a fantastic tool to get your head around some key terms and, once you’ve found your name, getting the application process underway. Trademarking can take some time, so be prepared for a waiting period. You can also choose to trademark just your name, or your logo as well – if you’re not sure, contact IP Australia to be guided you through the steps.