What do I need to consider when picking a domain?
Similar to inconsistent usernames, a clear domain is a key element to your businesses success, and in this instance, the more the better. If .com and .com.au are both available — get them. Talk to us about the language you are using to ensure it is clear and consistent with your branding (matching your usernames is even better). Avoid hard to remember anagrams or long winded domains that won’t fit on a business card. You can purchase a domain from a variety of platforms, we recommend Newcastle based Webolution. When purchasing, there’s no need to purchase hosting at the same time, that can wait until your website is ready to launch.
Do I need a Trademark?
We’ll complete searches both nationally and internationally to see if you’re likely to find any roadblocks from existing businesses. IP Australia is a fantastic tool to get your head around some key terms and once you’ve found your name, getting the application process underway. Just note, Trademarking can take time so prepare for a waiting period. You can also choose to trademark just your name, or your logo as well — if you’re not sure call IP Australia to guide you through the steps.
What if someone else is already using my name?
Before settling on a name it’s worth spending some time on Google to see who else is using it. Not all businesses take the time to register — this can apply to blogs, political movements, campaigns and promotions. Are you comfortable being associated with what you find? A lot of these results will be temporary but still need to be considered.
Do I need to register my name?
Who you need to register your business with is determined by your country and where the business will operate. In Australia, that is the Australian Business Register where you can register a business or company.