Graphic Design

Packaging Design

Developing innovative packaging solutions to help your products stand out from the crowd.

What is packaging design?

Packaging design is the application of graphic design to labels, swing tags, bags or boxes. Good package design considers how to communicate a product’s features, adhere to regulatory guidelines, protect a product during transport, and leave a lasting impression on consumers. Beautiful and effective packaging is one of the most influential factors in consumer behaviour at the point of sale!

Frequently asked questions

Why use a professional designer for your packaging?

Engaging a professional graphic designer for your packaging design is a great way to ensure your products are presented with the highest quality and stay true to your brand identity. The packaging of your product is the first impression a potential buyer sees — beautiful design is an easy way to put your brand’s best foot forward.

Working with us also allows you to delegate your ideas and requirements to someone with the expertise to convert your thoughts into reality. We know how to help your product stand out from the crowd. Meanwhile, you can be focusing on the important things – running your business.

What technical requirements does my packaging artwork need to meet?

We know the best practice for setting up your finished art. This includes what colour it needs to be in (Pantone versus CMYK), what bleed is required, and if a custom dieline is required. Badly formatted finished art results in delays in production and unexpected end results when putting together your final product.

Does packaging design require special printing?

Don’t know your offset from your digital? Letterpress from lithograph? We can quickly identify the the best printing method for your packaging project and who is the best person to do it. Not all printers are created equal, with different printers specialising in different formats and methods. We can also recommend the best card and paper stocks for your product, and any additional print finishes. You don’t have to be the expert – use our knowledge to find the best result for your budget.

Our packaging design process

Stage 1: Discovery

We begin by finding out about your product and putting together a detailed brief. What is it? Who is it for? When do you need it? What does it need to do?

Stage 2: Design

Once we have a completed brief, we move onto the design stage, compiling the supplied content into a beautiful piece of packaging.

Stage 3: Production

Production on any packaging project requires a high-level of training and experience. We organise all specifications, quotes and production from within the studio to keep your project streamlined and stress-free

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brand. Our name, taken from the classic writing-system of symbolic abbreviation, represents the fundamentals of our work – distilling the essence of a brand and expressing it visually.

Shorthand was founded by Amanda and Scott Kirkman in 2014, when the pair brought several years of experience at top creative agencies in Melbourne back home to Newcastle. We are a design studio, not an agency. We are intentionally small, favouring quality over quantity. We don’t have account managers or a sales team, so you know you will be working directly with us. We bring our big agency experience to projects of all sizes, partnering with brands from Sydney to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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