Frequently asked questions
What is the importance of having a professional design your packaging?
Engaging a professional graphic designer to produce your packaging design is a great way to ensure your products remain on brand and of the highest quality. The packaging of your product is the first impression a potential buyer sees — so it’s imperative to ensure your business is putting it’s best foot forward through beautiful design.
What technical requirements does my packaging artwork need to have?
We know the best practice for setting up your finished art. This will include what colour it needs to be in (Pantone versus CMYK), what bleed is required and if a custom dieline is required. Badly formatted finished art results in delays in production and unexpected end results when putting together your final product.
Does packaging design require special printing?
Don’t know your offset from your digital? Letterpress from lithograph? We will be able to help advise you on what is the best printing method for your packaging project and also who is the best person to do it. Not all printers are created equal, with different printers specialising in different formats and methods. We will also be able to recommend the best card and paper stocks for your product, and any additional print finishes. Use our knowledge to help work out what will give you the best result for your budget.
Why should I hire a graphic designer to create my packaging?
Engaging a professional graphic designer will allow you to delegate your ideas and requirements and allow them to use their expertise to convert your thoughts into reality. Designers will know how to interpret your brief into the best result possible and give you feedback on how to make it stand out from the crowd. Meanwhile, you can be focusing on the important things — running your business.