Graphic Design

Packaging Design

Developing innovative packaging solutions to help your products stand out from the crowd.

What is packaging design?

Packaging design is a type of graphic design encompassing any label, swing tag, bag or box encasing a product. It’s purpose can range from simply communicating features about the product to protecting it during transport. Beautiful and effective packaging can make the difference at point of sale when it comes to communicating your item to the customer.

Frequently asked questions

What is the importance of having a professional design your packaging?

Engaging a professional graphic designer to produce your packaging design is a great way to ensure your products remain on brand and of the highest quality. The packaging of your product is the first impression a potential buyer sees — so it’s imperative to ensure your business is putting it’s best foot forward through beautiful design.

What technical requirements does my packaging artwork need to have?

We know the best practice for setting up your finished art. This will include what colour it needs to be in (Pantone versus CMYK), what bleed is required and if a custom dieline is required. Badly formatted finished art results in delays in production and unexpected end results when putting together your final product.

Does packaging design require special printing?

Don’t know your offset from your digital? Letterpress from lithograph? We will be able to help advise you on what is the best printing method for your packaging project and also who is the best person to do it. Not all printers are created equal, with different printers specialising in different formats and methods. We will also be able to recommend the best card and paper stocks for your product, and any additional print finishes. Use our knowledge to help work out what will give you the best result for your budget.

Why should I hire a graphic designer to create my packaging?

Engaging a professional graphic designer will allow you to delegate your ideas and requirements and allow them to use their expertise to convert your thoughts into reality. Designers will know how to interpret your brief into the best result possible and give you feedback on how to make it stand out from the crowd. Meanwhile, you can be focusing on the important things — running your business.

Our packaging design process

Stage 1: Briefing

We begin by finding out about your specific product and putting together a detailed brief. What is it? Who is it for? When do you need it? What does it need to do?

Stage 2: Design

Once we have a completed brief, we move onto the design stage. Compiling the supplied content into a beautiful piece of packaging.

Stage 3: Production

Production on any packaging project requires a high-level of training and experience. Shorthand organise all specifications, quotes and production from within the studio to keep your project streamlined and stress-free.

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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