Graphic Design

Print Design

Design and layout of traditional print materials from catalogues to annual reports.

What is print design?

Print design is any graphic design that will eventually make its way to the printer. This can range from something small like a business card or pin, to books, brochures — all the way up to large banners and billboards.

Frequently asked questions

Why is it important to hire a professional print designer?

Engaging a professional graphic designer to produce your printed items is a great way to ensure your print materials remain on brand and of the highest quality. Whilst internally produced communications can be appropriate in some instances, if you’re hosting an event or promoting a campaign, its imperative to ensure your business is putting it’s best foot forward through high quality, professionally created design.

What technical requirements are required for print design?

Our team will know the best practice for setting up your finished art. This will include what colour it needs to be in (Pantone versus digital CMYK), if any bleed is required and we’ll make sure your images are high enough quality. Badly formatted finished art results in delays in production and unexpected end results when picking up your final product.

Why is print knowledge important?

Don’t know your offset from your digital? Letterpress from lithograph? Your designer will be able to help advise you on what is the best printing method for your project and also who is the best person to do it. Not all printers are created equal, with different printers specialising in different formats and methods. Use your designers knowledge to help work out what will give you the best result for your budget.

Why should I hire a graphic designer?

Engaging a professional graphic designer will allow you to delegate your ideas and requirements and allow them to use their expertise to convert your thoughts into reality. Designers will know how to interpret your information into the best piece of communication possible and give you feedback on how to make it stand out from the crowd. Meanwhile, you can be focusing on the important things – running your business.

Our print design process

Stage 1: Briefing

We begin by finding out about your specific project and putting together a detailed brief. What is it? Who is it for? When do you need it? What does it need to do?

Stage 2: Design

Once we have a completed brief, we move onto the design stage. Compiling the supplied content into a beautiful piece of communication.

Stage 3: Production

Production on any print project requires a high-level of training and experience. Shorthand organise all specifications, quotes and production from within the studio to keep your project streamlined and stress-free.

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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