What is brand strategy & positioning?
Your strategy is your very first step in determining the who, what and why of your business before we even start to think of any visuals. We’ll work with you to determine the individual elements of your brand strategy before utilising these to create a singular brand purpose including; your purpose, your offer and your audience.
We utilise these elements to determine your brand positioning — placing your business into a unique point in the marketplace. Our approach aims to capture the essence of your brand on a single page. It demonstrates how the internal factors of your business (your offer) interact with the external factors of your business (your audience).
At the centre of where your offer and your audience meets is your brand’s purpose. Your purpose is the reason why you do what you do and above all, what your audience values the most.