Digital Design

Web Design

Designing an engaging online presence for your brand from the simple to the complex.

What is web design?

Web design involves both planning the layout and designing the graphic elements of a website. A specialist form of graphic design, it requires knowledge of both the freedoms and limitations of development. Web design is not to be confused with web development, which is a specific skill.

Frequently asked questions

What is the role of a website designer?

A web designer’s role is to ensure the information on your website is presented in the most user friendly way in order to both communicate your content, and provide an easy to follow experience whilst still being on-brand.

What are the best practices of website design?

The best web design takes into account all the elements of a website so they work in harmony. This can include strategy, layout, UX Design, typography, colour, animation, interaction and responsive design.

When all of these elements are considered together (along with great web development and SEO as well!) — you can up with a fantastic digital product!

Our Website Design Process

Stage 1: Discovery

We begin by getting a good understanding of your business and objectives to define your purpose online. From there we develop a sitemap to consider all key pages, showing their relationship to each other and determining how the overall navigation should be structured.

Stage 2: Content (Optional)

This is where we produce the content and information that your final site is going to hold. This can include copywriting and/or photography.

Stage 3: Design

We plan the layout of your website using a wireframe to create a visual framework. From there, we populate the wireframe and style it to reflect your brand identity. We present the design in context as a clickable prototype.

Stage 4: Development

Our programmers start the coding process to bring your website to life.

Stage 5: Testing

We test your website on a variety of platforms, devices and environments, making any necessary fixes or adjustments.

Stage 6: Launch

Once approved, we send your project live!

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

Contact Us