Digital Design

Web Development

Tailoring the right content management system to best fit your online needs.

What is web development?

Web development is the specialist skillset that brings websites to life. Web development can range from simple websites to complex apps. At its core, web development translates the look, feel and function of a website designed by a web designer into code. We work closely with web developers who understand how to optimise your website to operate at its best for you and your audience.

Frequently asked question

What is a website developer?

A web developer is a type of programmer that specialises in development for the web. Development can range from working on simple single page site such as the one we created for Nobbys Lighthouse – to larger multiple page sites with complex back ends similar to Newcastle Now. Web developers do not perform any design work – their role is to convert the designs provided to them by a web designer.

What is a CMS?

A content management system (CMS) is the application that supports how content is organised on your website. This is how content is updated, added and removed. There are a range of CMS options, including WordPress, Squarespace, Silverstripe, Craft CMS and others. We’ll help you choose the best CMS for your website and show you how it works.

What are the best practices of web development?

A thorough web developer works in close partnership with web designers and carefully considers the full user experience (UX) of a website. This takes into account the simple things that we take for granted when using a website. Do links and buttons animate when you hover? Is the website responsive in your browser? Will it work on a tablet or mobile site? Is your website friendly to those with vision impairments?

Our website development process

Stage 1: Handover

Once the design of your website is signed off and approved, we begin the process of handover to the developer. First the mobile and tablet states will be designed for the responsive versions of the website. Second we create a digital style guide for colours, fonts, buttons, animations, hover states and actions and a site map is produced.

Stage 2: Production

The first stage of web development is the static build. This is where the developer places the designs into static pages for review. Once reviewed and approved by the designer they move onto the responsive build, developing the design for both tablet and mobile. The last stage is CMS Integration. This is linking the site up with the chosen CMS.

Stage 3: Testing

Once the build is finalised we test your website on a variety of platforms, devices and environments, making any necessary fixes or adjustments.

Stage 4: Launch

Once approved, we send your project live!

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brand. Our name, taken from the classic writing-system of symbolic abbreviation, represents the fundamentals of our work – distilling the essence of a brand and expressing it visually.

Shorthand was founded by Amanda and Scott Kirkman in 2014, when the pair brought several years of experience at top creative agencies in Melbourne back home to Newcastle. We are a design studio, not an agency. We are intentionally small, favouring quality over quantity. We don’t have account managers or a sales team, so you know you will be working directly with us. We bring our big agency experience to projects of all sizes, partnering with brands from Sydney to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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