Digital Design

Web Development

Tailoring the right content management system to best fit your online needs.

What is web development?

Web development is a specialist skill involving building a website for the internet. It can range from a single website, to a complex app. Simplistically — developers are supplied layouts created by a web designer and they convert them into code.

Frequently asked question

What is a website developer?

A website (or web) developer is a type of programmer that specialises in the development of applications for the web. Development can range from working on simple single page site such as the one we created for Nobbys Lighthouse — to larger multiple page sites with complex back ends similar to Newcastle Now. The big difference between web developers and web designers is that developers do not perform any design work. The design is supplied to them via their designer, and the developer converts the design into code.

You may often hear web development and CMS talked about at the same time. The CMS (Content Management System) is a computer application that supports your website. It is the view most clients will have of their website for content updates and adding blog posts and news. The most popular one is WordPress, but there is also Silverstripe and Craft CMS.

What are the best practices for web development?

A thorough web developer will work with their designer to ensure they have considered the full user experience (UX). This takes into account the simple things that we take for granted when using a website. Do links and buttons animate when you hover? Is the website responsive in your browser? Will it work on a tablet or mobile site? Is your website friendly to those with vision impairments? A professional developer will be able to assist you in making sure your website is functioning at it’s best which contributes to your all important Google ranking.

Our website development process

Stage 1: Handover

Once the design of your website is signed off and approved, we begin the process of handover to the developer. First the mobile and tablet states will be designed for the responsive versions of the website. Second we create a digital style guide for colours, fonts, buttons, animations, hover states and actions and a site map is produced.

Stage 2: Web Development

The first stage of web development is the static build. This is where the developer places the designs into static pages for review. Once reviewed and approved by the designer they move onto the responsive build, developing the design for both tablet and mobile. The last stage is CMS Integration. This is linking the site up with the chosen CMS e.g. Wordpress.

Stage 3: Testing & Final Amends

Once the build is finalised we test your website on a variety of platforms, devices and environments, making any necessary fixes or adjustments.

Stage 4: Deployment & Launch

Once approved, we send your project live!

About Shorthand

A design studio

Shorthand is a design studio based in Newcastle, Australia. We blend expertise in brand, digital and graphic design to help businesses define and communicate their brands to their audience. Our name, taken from the classic writing-system of abbreviation using symbols represents the fundamentals of our work – distilling down the essence of a brand and expressing it visually.

Shorthand was founded in 2014 by Amanda and Scott Kirkman. After spending several years working at top creative agencies in Melbourne, the pair brought their unique experience back home to Newcastle. We are a design studio – not an agency. We don’t have account managers or a sales team, so you know you will be working directly with us. Shorthand was started the intent of staying small, favouring quality over quantity. Today we still stick by that ethos, partnering with brands both small and large from Newcastle to Sydney, Melbourne to San Francisco.

Interested in partnering with us on your next project? Let’s talk!

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